The marathon in the start was simply a voluntary act as it didn’t offer any incentives to the runners. The position holders however, were given prizes. More importantly this marathon in the start was also not considered an appropriate act by the government because it caused the city to close down its various roads for no reason at all. The police didn’t allow the participants to enter the roads which were compulsory for the runners to run through always made the shifting in the roadmap all the times. This scenario was well caught by Fred when he decided to make a difference by his own campaign. He started to hype this marathon for being as an important act not only for the fitness but as an item which people can use for their own good in the time of crises to release frustration in them. He went to the New York Road Runner association for their help in making this a huge event. He went to the sponsors and offered them guaranteed marketing for their products as he always expected that his idea is unique and will caught eye of many people. In the search to make it big he also made various celebrities to pay frequent visits to the places where the marathon took place. Various sportsmen were available before the start of each marathon stating the importance of this event. All of this happened due to his personal interests and struggle. He never went down on anything at anytime describing his faith in his idea and because he believed that he was doing it for good and not for money and fame.
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