The usual approach to work life in an organization does not allow much room for play, risk or individuality. But principles in the natural world suggest a more creative, effective approach. "Everywhere you look in life, what you see is enormous creativity, diversity and experimentation." The same methods nature uses for producing vital, thriving life forms can bring new life to individuals and organizations of all kinds. In this paper I will try to explain you how to let go of your need for control, invite innovation–and be ready for surprisesIs creativity a momentary flash of inspiration? How are creative ideas generated? "Creativity is, more often than not, the result of four clearly defined steps. Before you expect any creative output, the mind has to go through the
Four-step Creativity Process.
STEP 1: Preparation
You can, and you should, prepare for creativity. All knowledge contributes to creativity. So the ‘Preparation’ stage refers to the process of gathering information and knowledge.
STEP 2 – Incubation
The mind needs periods of incubation to develop creative ideas. Truly creative ideas are generated when you actively engage both your conscious and subconscious mind. In this stage, take time out to slow your brainwaves down, let your subconscious mind generate more ideas.
STEP 3: Inspiration
Inspiration is the stage that ideas occur. It is the moment at which the unconscious and the subconscious minds, having finished working on the problem, present an ‘Aha!’ or ‘I’ve got it!’
STEP 4: Verification
In the final stage, the process is to use our logic and practical thinking to closely examine the collected ideas, and to verify if they are workable.
One common mistake people make during the creative process is they insist on being logical. Of course logic is critical in our daily lives, but there is one place it does not belong during the creative thinking process and brainstorming activities. There is plenty of time for logic later on, but during the creative process you want as many ideas as you can get, regardless of how ridiculous they might seem at first. Many times we think a creative idea is illogical but when we ask why is it illogical, you often find it’s only a few specific rules or procedures that make it so. If you dig a little deeper, you find that the rules may not apply in this particular case or that they can be modified to allow this new idea to take form. Often this can be done without dramatically changing the rules or suffering any real consequences. To be successful, always remember there is no room for logic during the creative thinking process.