Everyday Ethics in Public Relations

The main role the public relations counsel of Benetton has done is to balance ethics and market entry aggressiveness which solely depend on the targeted population or audience and in this case the youth as This is the current trend that is not stoppable as (Nash 2000) quotes Victor Hugo, “All the armies of the world are not as powerful as an idea whose time has come”. Public relations are aware of the ripples Benetton is creating in the market through their style and tact of advertising. The planning of their advertisements is timely as equals its implementation. They have picked their shots carefully to appear appealing to the targeted audience. However, they are prepared to face any challenge from other advertising consumers who may feel offended by the mode of advertisement. Moreover, they keenly and intermittently used color which is even more appealing to the younger generation.

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