In general, the new competitive situation has important ramifications on how firms operate and are managed, as the many different fads on management theory all offered with a rationalization in competition show (Mintzberg, 2005). In the new competitive situation as shown by the Canon’s case, there seems to be near universal agreement among theorists that the focus on product-market competition no longer suffices (Printz, 2003). Product-market competition needs to be supplemented with other forms of competition with different time horizons and characteristics in order to cope with the hypercompetitive dynamics of the new competitive landscape.
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