Membership Area
Forgot password?
To register place your 1st order
All our papers are  WRITTEN FROM SCRATCH
All our papers are
We do not compromise the quality of the papers delivered. At, you can trust our refund policy. If you prove that a low quality paper has been delivered, you get your money back!
100% Quality guarantee
Do you want some real proof that we can cope with your essay? The customers' reviews about our services are the most substantial evidence of our writing quality. Why don't you have a look at our testimonials and see why people come back to our website every semester?
100% Quality guarantee
All you need to do is choose the type of your future paper, set the deadline, provide us with all the necessary details regarding your paper, wait a bit, and download the final product created by our professionals.
3 main reasons why you should
  • Affordable prices.
  • Quality papers.
  • On time delivery.
100% Quality guarantee
DISCOUNTS offers 2 kinds of discount programs to customers. The first type is for the first-time customers. It allows them to save up to 15% on the first order. The second one is a fidelity program for our returning clients. It is possible to get lifetime discounts of 5%, 10%, and 15% off the original price.
100% Quality guarantee
An attractive option, which allows you to always view your demo account, is another thing which proves professionalism of our writing service. It will help you evaluate our company's performance during the working process.
← Downsizing the OrganizationVirtual Reality Systems →

Current Business-Level Strategy and Suggested Changes

Buy Custom Current Business-Level Strategy and Suggested Changes Essay

Krispy Kreme is most famous for their Original Glazed doughnut, which is the firm’s most recognizable product. Their one-of-a-kind taste doughnut is the base of the company.  Krispy Kreme strong commitment to frequently test potential new doughnut flavors allows the company to offer new products to their customers. The different variety of doughnuts that Krispy Kreme offers is never-ending. Krispy Kreme uses differentiation strategy to set them apart from their competitors. Their ultimate goal is to sell its premium doughnuts to customers who value the doughnuts’ uniqueness. In addition, Krispy Kreme offers Doughnut Theatre, which is an in-store manufacturing process that allows customers to view how doughnuts are produce. The main purpose is to give customers an entertainment experience and strengthen their commitment to guarantee freshness of our doughnuts.

Krispy Kreme’s primary competitive strategy against their competitor is their cost leadership approach. Competitions are always rising in the food industry but Krispy Kreme manage to keep their prices low to their loyal customers. Management is aware of the intensity of their rivals, where they made the strategic decision to build smaller factory stores in more locations rather than the traditional large stores to reduce costs. The more stores that are opened, the more customers they attract. A lot of people are not willing to drive farther to the traditional large stores for doughnut. Convenient of store locations will widen customer base for Krispy Kreme.

Type of assignment Writer level Title of your paper Pages
Spacing Urgency Currency Total price

Krispy Kreme Doughnuts management from a third party point of view shows that the company’s management is inefficient in relation to investment planning, accounting, marketing and its operations. The main objective of the research was to come up with ways in which the company could recover its success. Some of the suggestions and recommendations include: the company has to gain back its lenders and investors confidence, increase profitability and sales in the selling and core business of the doughnuts, and increase and regain the stock price thus the shareholders value. In addition, correct wrong and inaccurate entries into the financial statements and extend strategic policies to customers in order to ensure that significant growth is achieved within a period of 5 years. They implement marketing measures and strategies in order to invest the premise operations strategically.

In this case, the main areas of consideration are plans to open more doughnut shops, plans to generate more revenue from primary sources and plans to win their investors and customer’s confidence and trust. According to analysts, the company will continue to grow and perform higher scores in the next two years based on the products quality. The research carried out on the same has shown that the company will grow and perform higher rates in the next two years if the company continues to provide the highest quality doughnuts and adopt the above objectives.

Krispy Kreme Doughnuts still has many opportunities to expand its geographical network. The company’s perspective is to make Doughnuts with the best unique and quality taste. This will ensure that the company remains a step ahead of its competitors.

Buy Custom Current Business-Level Strategy and Suggested Changes Essay

Related essays

  1. Virtual Reality Systems
  2. Advertising in the U.S.A.
  3. Downsizing the Organization
  4. Oil Major Company