Membership Area
Forgot password?
To register place your 1st order
All our papers are  WRITTEN FROM SCRATCH
All our papers are
We do not compromise the quality of the papers delivered. At, you can trust our refund policy. If you prove that a low quality paper has been delivered, you get your money back!
100% Quality guarantee
Do you want some real proof that we can cope with your essay? The customers' reviews about our services are the most substantial evidence of our writing quality. Why don't you have a look at our testimonials and see why people come back to our website every semester?
100% Quality guarantee
All you need to do is choose the type of your future paper, set the deadline, provide us with all the necessary details regarding your paper, wait a bit, and download the final product created by our professionals.
3 main reasons why you should
  • Affordable prices.
  • Quality papers.
  • On time delivery.
100% Quality guarantee
DISCOUNTS offers 2 kinds of discount programs to customers. The first type is for the first-time customers. It allows them to save up to 15% on the first order. The second one is a fidelity program for our returning clients. It is possible to get lifetime discounts of 5%, 10%, and 15% off the original price.
100% Quality guarantee
An attractive option, which allows you to always view your demo account, is another thing which proves professionalism of our writing service. It will help you evaluate our company's performance during the working process.
← Under ArmourPurpose and Value of Integrated Marketing Paper →

Improving Access Plus Brand

Buy Custom Improving Access Plus Brand Essay

Branding aims at imposing a positive position in the consumer’s mind, a different position than that of the competitors (Ries & Trout, 1982). This essay posits different ways Access Plus Company can improve its brand. Access Plus should aim at appealing to the head of clients and not their hearts. Access Plus should prove to the clients why they are better than their competitors. Thus, proper understanding of the client’s business plan is crucial to understanding the client’s needs. Effectively, Access Plus gets to know what to give to their clients move forward business wise.

Order now

Adding services differentiates brands in mature categories (Aaker, 2004). Access Plus in achieving this offers training to its clients. Therefore, the client’s are able to acquire new skills. In this case, other departments of the client’s company improve. Effectively, the client through their employees embraces Access Plus as the best in the market. A brand's power lies in the consumers’ mind through their experiences learned (Leone, et al., 2006). Thus, Access Plus will improve on marketing through the world of mouth from these trained clients.

Mass market broadcasts are not the best way to improve B2B brands (Chew, 2010). The best way to market is by direct marketing, and it is usually done either online or offline. Online brand promotion effectively works in reducing costs of operation. The social networking sites such as Linkedin, Facebook and Twitter, are crucial for online marketing. In addition, the social networks improve the chances of enhancing the visibility and relevance of Access Plus site and pages to search engines.

Type of assignment Writer level Title of your paper Pages
Spacing Urgency Currency Total price
live chat

Today’s businesses face the challenge of maintaining relevance in eyes of most search engines. Access Plus needs to adopt Search Engine Optimization (SEO) strategies to improve their relevance amongst their competitors. One way of having an edge in SEO over the competitors is by enabling a blog on the website. Search engines recognize regular update and fresh information. In fact, blogging by clients on Access Plus site provides fresh and new ideas. The content of the site should also be compelling and unique to the readers. Search engines also tend to pick the keywords in websites, Access Plus should ensure keywords are strategically used. Lastly, repetitiveness of words in the websites should be avoided to ensure relevance of the content and uniqueness.

Services offered by the company are crucial in maintaining the distinctive advantages over competitors (Doyle, 1989). The services are indispensable in building a strong brand. Effectively, Access Plus needs to package their construction brand in a way that makes a positive contribution to the client’s business. One way to improve the clients’ company is through integration of products and services into the client’s organization. In addition, ways in which the services are sustaining the client’s organization helps in improving the brand.

Buy Custom Improving Access Plus Brand Essay

Related essays

  1. Purpose and Value of Integrated Marketing Paper
  2. iPhone Selling Out Towards Christmas Holidays
  3. Under Armour
  4. Marketing Management