Membership Area
e-mail
password
Forgot password?
To register place your 1st order
discount
All our papers are  WRITTEN FROM SCRATCH
All our papers are
WRITTEN FROM SCRATCH
We do not compromise the quality of the papers delivered. At SuperbEssay.com, you can trust our refund policy. If you prove that a low quality paper has been delivered, you get your money back!
qualyti
100% Quality guarantee
TESTIMONIALS
Do you want some real proof that we can cope with your essay? The customers' reviews about our services are the most substantial evidence of our writing quality. Why don't you have a look at our testimonials and see why people come back to our website every semester?
people
100% Quality guarantee
4 SIMPLE STEPS OF THE PROCESS
All you need to do is choose the type of your future paper, set the deadline, provide us with all the necessary details regarding your paper, wait a bit, and download the final product created by our professionals.
people2
3 main reasons why you should
CHOOSE OUR COMPANY
  • Affordable prices.
  • Quality papers.
  • On time delivery.
100% Quality guarantee
DISCOUNTS
Superbessay.com offers 2 kinds of discount programs to customers. The first type is for the first-time customers. It allows them to save up to 15% on the first order. The second one is a fidelity program for our returning clients. It is possible to get lifetime discounts of 5%, 10%, and 15% off the original price.
100% Quality guarantee
YOUR DEMO ACCOUNT
An attractive option, which allows you to always view your demo account, is another thing which proves professionalism of our writing service. It will help you evaluate our company's performance during the working process.
← Gucci CasePepsiCo Overview →

Market Positioning of Jamba Juice

Buy Custom Market Positioning of Jamba Juice Essay

The decision about how to position a company in the market is one of the most significant factors of the future success. Choosing a market segment involves evaluating the company’s strengths and weaknesses and exploring the market. Thus, the main aim of this paper is to choose an appropriate marketing strategy and market segment for the company Jamba Juice.

Jamba Juice is an international company with headquarters in the USA. The macroeconomic conditions for a food business in the USA are favorable for the company. A slight economic downturn is not likely to affect the company’s business since its products have moderate prices. The political factors do not set any complicated obstacles for Jamba Juice.

Amongst microeconomic factors which influence the company the most substantial one is the competition. It is rather strong in the industry especially from the main rivals - Smoothie King and Planet Smoothie. Jamba Juice must keep its market leader positions by developing the marketing system. However, Jamba Juice managed to keep leading positions for quite a long time. Furthermore, Jamba Juice has a strong network of suppliers and distributors; thus, this factor is the company’s strengths (Sunoo, 2010).

Type of assignment Writer level Title of your paper Pages
Spacing Urgency Currency Total price
 

Jamba Juice should position its products to energetic and creative children and youth people with middle to high income. Jamba Juice products will be popular amongst this market segment because the company’s products are not only sweet and taste good, but also are absolutely healthy. This factor along with a large variety of products will attract young people who try staying in shape, but like buying treats for themselves. Another competitive advantage for the company to position on is high quality. The quality and nutrition standards of Jamba Juice products have been recognized for not having any trans-fat, artificial flavors or preservatives (Jamba Juice, 2012).

Therefore, in order to capitalize on its competitive advantages, Jamba Juice should focus on the market segment represented by children and youth. Macroeconomic and microeconomic factors of the American food market are quite positive for the company to grow and expand in the market. Nevertheless, the company should be aware of the strong competition in the sector.

Buy Custom Market Positioning of Jamba Juice Essay

Related essays

  1. PepsiCo Overview
  2. Gas Prices
  3. Gucci Case
  4. Hospitality Marketing: Components of Promotion Assignment
logo