Membership Area
Forgot password?
To register place your 1st order
All our papers are  WRITTEN FROM SCRATCH
All our papers are
We do not compromise the quality of the papers delivered. At, you can trust our refund policy. If you prove that a low quality paper has been delivered, you get your money back!
100% Quality guarantee
Do you want some real proof that we can cope with your essay? The customers' reviews about our services are the most substantial evidence of our writing quality. Why don't you have a look at our testimonials and see why people come back to our website every semester?
100% Quality guarantee
All you need to do is choose the type of your future paper, set the deadline, provide us with all the necessary details regarding your paper, wait a bit, and download the final product created by our professionals.
3 main reasons why you should
  • Affordable prices.
  • Quality papers.
  • On time delivery.
100% Quality guarantee
DISCOUNTS offers 2 kinds of discount programs to customers. The first type is for the first-time customers. It allows them to save up to 15% on the first order. The second one is a fidelity program for our returning clients. It is possible to get lifetime discounts of 5%, 10%, and 15% off the original price.
100% Quality guarantee
An attractive option, which allows you to always view your demo account, is another thing which proves professionalism of our writing service. It will help you evaluate our company's performance during the working process.
← The Price Elasticity of DemandCoca Cola →

The Four Ps of the Marketing Mix

Buy Custom The Four Ps of the Marketing Mix Essay

In the contemporary era of competitiveness, it is more than relevant to draw the customer’s attention and to orient him/her to the necessary way. The four Ps, which include product, price, place, and promotion, play an integral role in this function of marketing. Furthermore, it can be observed on the exemplar of any purchase, and the one I have recently made in particularly.

First of all, the concept of product comprises customer value: “the perceived benefits provided to meet needs and wants, quality of service received and the value for money delivered assessed against the competition” (Fyall, Garrod 2005). The wristwatch I have bought measures all these issues up; it is of high quality whereas the fact that it responds to the demands of the majority of the customers is obvious. Moreover, the management of the shop tried to do their best in choosing only this kind of assortment, and thus, to make their shop more commercially viable.

Price is one more key factor of each marketing mix. If the product is not affordable, a customer can not make his/her mind to buy it. If the price is lower than it was expected (as it was in case with the wristwatch), the product is more likely to be sold in a short period of time. Those marketers who take into consideration the tendencies of the price elasticity almost always lead a successful marketing policy. Low prices stimulate numerous customers to buy more whereas high ones lead to economy cuts or choosing cheaper shops.

Type of assignment Writer level Title of your paper Pages
Spacing Urgency Currency Total price

Place includes convenience; as a rule, if the shop is easy to reach, it receives more customers than those which are not eye-catching. The shop where the wristwatch was bought is located on a convenient traffic route. The issue that the marketers decided to use that very place for their shop puts a positive impact on almost all customers.

The last of four Ps is promotion. In most cases, it means personal communication of the staff with the customers. Polite and friendly attendants, who are eager to provide all necessary data concerning the product, always attract customer’s attention. It is evident that I would not decide to buy my wristwatch if the staff was abrupt or did not give all technical information concerning the wristwatch.

In conclusion, it is indispensable to notify that the four Ps are inevitable for creating any marketing plan. Product, price, place, and promotion put a considerable impact on the decision of the customer, and in numerous cases, they are used as a powerful weapon of a successful product popularization as well as the persuasion and even manipulation of people. 

Buy Custom The Four Ps of the Marketing Mix Essay

Related essays

  1. Coca Cola
  2. Marketing Research and Promotion of Customer Loyalty
  3. The Price Elasticity of Demand
  4. Destination Marketing