Membership Area
Forgot password?
To register place your 1st order
All our papers are  WRITTEN FROM SCRATCH
All our papers are
We do not compromise the quality of the papers delivered. At, you can trust our refund policy. If you prove that a low quality paper has been delivered, you get your money back!
100% Quality guarantee
Do you want some real proof that we can cope with your essay? The customers' reviews about our services are the most substantial evidence of our writing quality. Why don't you have a look at our testimonials and see why people come back to our website every semester?
100% Quality guarantee
All you need to do is choose the type of your future paper, set the deadline, provide us with all the necessary details regarding your paper, wait a bit, and download the final product created by our professionals.
3 main reasons why you should
  • Affordable prices.
  • Quality papers.
  • On time delivery.
100% Quality guarantee
DISCOUNTS offers 2 kinds of discount programs to customers. The first type is for the first-time customers. It allows them to save up to 15% on the first order. The second one is a fidelity program for our returning clients. It is possible to get lifetime discounts of 5%, 10%, and 15% off the original price.
100% Quality guarantee
An attractive option, which allows you to always view your demo account, is another thing which proves professionalism of our writing service. It will help you evaluate our company's performance during the working process.
← Beer Advertisement and Sports ShowsHow is the Industry Changing →

The Product Life Cycle

Buy Custom The Product Life Cycle Essay

The product life cycle refers to a series of changes and developments that a product goes through in the market. Akin to human beings, a product goes through four different stages namely; the introductory, growth, maturity and decline stages as reflected in the product life cycle. Some of the distinctive features of the introductory stage include low pricing to enhance market penetration, selective distribution of the product, and extensive promotion for product awareness. At this stage, a product may experience exceptionally low or negative revenues since the product is still new and unknown to consumers.

After the growth stage, the production levels increase and firms benefit from the economies of scale. Some of the features of the growth stage include enhancing product quality, addition of distribution channels, and broader promotion for greater awareness of the product.  The maturity stage is characterized by the market saturation leading to a reduction in profits. The distinctive features of the maturity stage include product differentiation, lower prices due to competition, and extensive distribution to promote brand preference. At the decline stage, the product has outlived its usefulness, as it attracts low sales and consumers, preferring new products. Some of the distinctive features of this stage include maintaining the product, harvesting the product, or discontinuing the product.

Type of assignment Writer level Title of your paper Pages
Spacing Urgency Currency Total price

Analysis from an article that relates to the product life cycle

In doing the analysis, i used an article titled “About the product life cycle” written by Steve Gross. The article talks about the strategies, which product managers can do to ensure a product goes through the entire life cycle.

According to Gross, product managers need to develop marketing strategies that will help to maintain the life cycle of a product. At the introduction stage, he argues that if managers do not build end user awareness of the product, it will attract negative earnings. In addition, product managers must use marketing the communications to create product awareness (about the product life cycle).

At the growth stage, product managers should create brand awareness in order to increase market share. This can be achieved through product modification and increase distribution channels (Gross, about the product life cycle). At the maturity stage, Gross advises that are a result of generic competition and decline in sales, product mangers should enhance product features for differentiation purposes. Finally, at the decline stage, Gross is of the view that product managers should focus more on product recreation. However, at this stage, companies have the option of harvesting or discontinuing the product (about the product life cycle).

Buy Custom The Product Life Cycle Essay

Related essays

  1. How is the Industry Changing
  2. Truthfulness and Fairness in Marketing
  3. Beer Advertisement and Sports Shows
  4. Introducing Market Mechanism and Competition