Membership Area
e-mail
password
Forgot password?
To register place your 1st order
discount
All our papers are  WRITTEN FROM SCRATCH
All our papers are
WRITTEN FROM SCRATCH
We do not compromise the quality of the papers delivered. At SuperbEssay.com, you can trust our refund policy. If you prove that a low quality paper has been delivered, you get your money back!
qualyti
100% Quality guarantee
TESTIMONIALS
Do you want some real proof that we can cope with your essay? The customers' reviews about our services are the most substantial evidence of our writing quality. Why don't you have a look at our testimonials and see why people come back to our website every semester?
people
100% Quality guarantee
4 SIMPLE STEPS OF THE PROCESS
All you need to do is choose the type of your future paper, set the deadline, provide us with all the necessary details regarding your paper, wait a bit, and download the final product created by our professionals.
people2
3 main reasons why you should
CHOOSE OUR COMPANY
  • Affordable prices.
  • Quality papers.
  • On time delivery.
100% Quality guarantee
DISCOUNTS
Superbessay.com offers 2 kinds of discount programs to customers. The first type is for the first-time customers. It allows them to save up to 15% on the first order. The second one is a fidelity program for our returning clients. It is possible to get lifetime discounts of 5%, 10%, and 15% off the original price.
100% Quality guarantee
YOUR DEMO ACCOUNT
An attractive option, which allows you to always view your demo account, is another thing which proves professionalism of our writing service. It will help you evaluate our company's performance during the working process.
← How Effective Leadership Relates to Effective Team PerformanceDesert Tortoise →

Mountain West Health Plans

Buy Custom Mountain West Health Plans Essay

Mountain West Health Plans, Inc., a health insurance company based in Denver, is in the focus of the case study analyzed in this paper. Senior vice president for service and operations after the retirement of the head of the customer service department who applied leadership style “people first” were replaced by Erik Rasmussen, young manager who wished to demonstrate improved statistical results as quickly as possible. The Company faced new issues including increased rate of employees’ turnover, poor performance and increase in subscribers’ complaints as well as decline in the employees’ morale. This paper compares and describes two different leadership styles applied, analyzes their advantages and disadvantages and provides recommendations.

Problem Issues in the Customer Service Department

With a necessity to find a new director of customer service, Martin Quinn, as a senior vice president for service and operations, considers the possibility of cutting costs in the department where the expenses for salaries account for 70 percent of the total budget. 

Martin chose Erik Rasmussen young, ambitious and ready for the drastic changes manager. He was asked to review existing situation in the department and take control of costs. However, the implemented changes had mixed outcomes. Nonflexible schedule, decreased time for the solving of subscribers’ problems and thus increased number of calls per hour, applying statistical standards for effectiveness measurement improved overall performance of the department. At the same time, a sharp change in the working environment has reduced employee motivation and increased the percentage of employees’ turnover.

Leadership Styles of Evelyn Gustafson and Erik Rasmussen

According to Goleman, Boyatzis and McKee (2004) there are six main leadership styles that are common for the majority of business cases. These are visionary, coaching, affiliative, democratic, pacesetting and commanding leadership styles. Evelyn Gustafson’s leadership style is affiliative one. Affiliative style was shown in her desire to establish effective team work and create harmony in the employees’ interpersonal communications and relationships. The most part of the personnel were women. And as a woman, Gustafson tried to show by own example that although she shared their personal feelings in such stressful work, solving subscribers’ problems are set before any others. Moreover, Gustafson focused on improving individual performance of her subordinates through numerous trainings. 

Rasmussen’s leadership style is characterized as pacesetting. According to Murray (2010) such a leader is very demanding to achieve high results in performance. Such a person strives to be the best both in the speed of tasks fulfillment and their quality and demands the same from its subordinates.

Strengths and Weaknesses of Pointed Leadership Styles

Strength of the Gustafson’s affirmative leadership style is keeping the morale of its employees high. Showing understanding and warmth to the employees, telling them that their work is important, and providing positive feedback created a united team where each employee followed the example of their leader.  This is effective leadership style for stressful work and heavy workload. As Goleman, Boyatzis and McKee (2004) argue the weakness of this style is that employees are getting used to the fact that mediocrity is tolerated and numerous compromises reduce operating tone. It is ineffective during the times when the company needs implement changes and obtain visible business results.

The biggest advantage of Rasmussen’s leadership style is the ability to achieve business results quickly. The main weakness implies employees’ morale undercutting due to lack of understanding of such a sharp and rapid change and a sense of constant failures.

Type of assignment Writer level Title of your paper Pages
Spacing Urgency Currency Total price
 

Recommendations

It should be emphasized that Martin Quinn’s great desire to obtain immediate results in cutting costs had controversial results. The biggest concern was combined with the decline in motivation. Moreover, as Pardey (2007) emphasized, drastic change implemented in any organization should be well-planned and conducted with the full involvement of company’s employees. Clear vision of the necessity of changes should be communicated to the employees with the aim they will share it.

Rasmussen had to communicate a clear message to the employees about the need of the transformation of the familiar to them working environment, explain the effect their support would have for the organization, demonstrate that they were still valuable for the company and their efforts were very essential to help the company to keep its competitive advantage at the market. Some cut in spending on trainings is possible during the time of company’s financial crisis. However, flexible scheduling has to be left unchanged, in order to show that in case the employee will record better results in the level of subscribers’ satisfaction and increased number of calls per hour then the company will make concessions.

Naturally the attitude that was demonstrated by Gustafson cannot be repeated, but it is very difficult for employees accustomed to it to adapt to a completely new way of working. No personal participation from the leader and nothing but strict requirements for a relatively low pay were the reasons why committed employees shifted to other companies.

Conclusion

Gustafson succeeded to keep the morale of the employees high compensating the low level of salaries through the flexible scheduling, providing professional development and being the leader who shows empathy and understanding. For more emotional female part of personnel it was rather important. Rasmussen failed to communicate the goal set before him to the employees to change their doubts and uncertainty, misunderstanding of the need for changes in the awareness, interest and support.

Rasmussen’s obsession to perform established task faster and better than his colleague Gustafson without paying attention to the employees’ morale and team spirit resulted in an increase in the subscriber’s complaints. In pursuit of the figures he forgot the human component. His pacesetting style of leadership is to be transferred to visionary leadership style. This style is best to apply when a company or its structural department needs a new direction.  It is important to combine efforts in achieving better business results with the emphasis that employees understand the need and goals of implemented change.

Buy Custom Mountain West Health Plans Essay

Related essays

  1. Desert Tortoise
  2. Media and Sex Appeal
  3. How Effective Leadership Relates to Effective Team Performance
  4. How China can Defeat America
logo