There is a tendency of popular items mostly those considered for gifts to run out of sales early before the rest. The supply and demand laws do apply to a certain level. However, that level is not enough to make this behavior of sales fade away. Towards the holidays people are drawn to purchase the items early in time before they run out market. This rush renders the items out of the markets before the times the producers may have calculated. An example of such items is flower banquets and chocolate package intended specifically for Valentine’s Day. Most people do not want the last minute rush and so they are drawn to purchase these gifts early in time thus making the items out of sales.

When applying the demand/supply laws and determinants it is often found out that these items tend to beat that criteria. When supply, demand and market equilibrium is supposed to be put to question it is found that it’s the producer’s to blame for this kind behavior. During the Christmas, the popular Apple Inc. iPhone tends to run out of the stocks. The production of the iPhone is observed to be sufficient during launching. During the Christmas holidays the iPhone demand tends to go up, Apple Inc. are known to boost up their supply but they end up not marching the sudden high demands. The blame would only be directed to the Producer, Apple Inc., in this case. It is the responsibility of the producer to observe the mood swings of customers and be ready to address issues that are arising from the changing forms of business (US Stock Market report, 2009).

At the risk of ending up with too much surplus, Apple Inc. is supposed to be keen on the market routine. If equilibrium of the market is not a factor in cases like this, it means that, the production of such items is not boosted towards or during that time. Besides Apple Inc. being unobservant in this case, there is laxity by retailers and distributors upon whom their laxity ends up hurting the market of such items. Producer, Distributors, and Retailers are the cause of this discrepancy.