Marketing Essay Writing: Expert Samples

People understand marketing as a tool for spreading information about services and goods with the aim of purchasing them. Marketing essay writing is a part of this process.
A marketing essay is not only a piece of writing used to express some thoughts and ideas. In this essay type, it is not only enough to say something, it is extremely important to do it the way so that other people could clearly understand what you mean. Considering that marketing essays are directed at broad audience, a writer should be able to use simple words to make all people understand the point of writing. As a result, knowledge in a sphere should be closely connected with proper writing skills to reach the desired results.

A writer should also remember that the information used in the marketing essay has to be based on reliable sources. Besides, a writer must pay attention to the slightest details and be able to answer any questions connected to the topic presented in the paper.

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For those people who want to understand how to write marketing papers, we offer our marketing essay examples. It is one of the best ways to understand how to structure a paper, how to format it and how to present information properly. Marketing essay samples can serve as a good basis for preparation of your own paper. If you cannot afford customer writing assistance online, essay samples may serve you well too. It is a good option for all writers, and especially for the ones who deal with this type of assignment for the first time!

Do not hesitate to ask for a professional marketing paper online. We also have many marketing essay samples for inspiration! Our marketing paper samples will help you reach success and write a paper of the quality you need!

Marriott International Marketing Strategies

This research addresses the marketing strategies of Marriott International, one of the leading global networks of hotel companies. This study considers suggestions to the Marketing Director of Marriott International on the marketing best strategies. Thus, the research examines the marketing performa...
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Future Trends in Advertising

Advertising is a form of non-personal communication that is paid by an organization to pass information relating goods, services or ideas of a certain business for potential and current consumers or target audiences via an identified medium. Espejo defines advertising as a branch of marketing that d...
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The Role of New Media in Developing the Australian Business

This report analyses the current state of social media in Australia and its potential use by businesses. The purpose of this paper is to describe the role of new media in developing the Australian business. It characterizes the present status of the social media in the Australian Internet. Further, ...
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Dynasty Wine Company in China (Business Plan)

Online Retail Strategy for a New Start-Up Business

Dynasty Wine Company in China is a new company competing in business of wine sales. Owing to the many players in this sector, this relatively young company is in a difficult situation of trying to increase it’s the consumer base in order...
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Business Potential of a Jazz Club

In this paperwork, the entertainment industry has been selected, in particular, the jazz bar industry. The region that has been selected is Atlanta, GA. The amusement industry is important for any area because it attracts a lot of tourists and maximizes the enjoyment agent of people that live in met...
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Brand Strategy On Social Media

The evolving media technology has changed the ways people interact with each other and engage in marketing or social campaigns. Schultz and Peltier state that in the olden days, in-store messaging and posters, retail environment, personal selling, and word-of-mouth were used as tools to trigger cust...
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Wal-Mart Company Analysis

Wal-Mart Store is the most known retailer in the world, which attracts more and more customers every year. Its popularity can be explained with the variety of Wal-Mart’s product range, approachability, and convenient location of the stores, competitive prices, good deals, discounts, and its out...

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BMW Strategic Plan (SWOT Analysis)

In the world of automobiles, few abbreviations attract to mind as much impressive as BMW. Short form of Bavarian Motor Works, BMW, is one of the world's top ten automobiles’ manufacturers. Incorporated in 1916 inGermany, the company initially focused its activities on manufacturing aircraft engine...
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Bridgestone Marketing Plan

History

Bridgestone is the world’s leader in tire technology. The company dates back to 1900 when Harvey Firestone founded the Firestone Tire & Rubber Company (Pacejka & Besselink). In 1931, Shojiro Ishibashi established Bridgestone Tire Company in Japan (Pacejka & Besselink)...
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Rocky Sports Team Marketing Project Plan

Sixty-two percent of youths who are affiliated with Rocky Sports Team (RST) participated in various sports that were organized last year. Currently, 3,000 youths are between the ages of 5 and 18, this age bracket being the primary target for RST. 70 percent of those who participated are from the ...

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Body Shop Toiletries for Men Range (Swot Analysis)

As an external consultant for the Body Shop, I will provide a detailed analysis of male toiletries consumption trends in the United Kingdom. The following report contains the marketing communication plan for male toiletries. The project also provides a contextual analysis of the existing target mark...
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Intertextuality, Symbolism and Polysemy in Advertising

Advertising plays a critical role in marketing. It entails a form of communication in media segments that seeks to influence the target audience. Most firms utilize advertising to keep a competitive edge over their potential competitors. It is also fundamental in the introduction and maintenance ...

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Marketing in Travel and Tourism Sector

The Core Concepts of Marketing Applied to London as a Tourist Destination

The paper addresses the main concepts in travel marketing and applies these concepts to the case of tourism destination marketing (London). London is the cultural and economic capital of the United Kingdom (UK) and a...
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Zara versus Chinese Company’s Marketing Strategies

Comparison between Zara and Metersbonwe

This paper sought to compare a global company with a domestic Chinese company. The apparel giant, Zara, and the Chinese apparel company, Metersbonwe were chosen as the case studies for analysis. In the first part, the paper examined the market segmen...
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Tusk Meal Prep Marketing Plan Paper

The Tusk Meal Prep - A unique Product in the Fast Foods Industry of the USA

It is designed to meet diverse customer needs. The product is half cooked in order to allow consumers to make the final preparation of the meals before consumptions, enabling them to have flexible meals within thei...
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Analysis of the Dentsply Sirona Marketing Strategy

Dentsply Sirona is an international company that provides dental products and technologies for private dental practice. The purpose of this paper is to conduct an analysis of the Dentsply Sirona marketing strategy. Thereby, three directions of the company’s marketing strategy are described usin...

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LG Electronics: Success and Marketing Strategy Paper Sample

Among the methods that enable an organization to be profitable, marketing is the best form to ensure that consumers know about the product, offered by an organization. Through marketing, an organization can achieve various goals. First, the institution can get new customers, since they are given som...
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Marketing Analysis of Hewlett-Packard Enterprise

This paper deals with the analysis of the marketing functions of the new company Hewlett Packard Enterprise headquartered in Palo Alto, California. The Company became an independent market player in November 2015 after the split of Hewlett-Packard Company (HP) into two separate business entities,...

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Audio Branding: Sound Marketing (Case Study Example)

In modern conditions, most companies implement marketing strategies that include conducting promotional activities affecting the potential customers only through sight and hearing. At the same time, during the twentieth century, there happened dramatic transformation in marketing. The study has reve...
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Doha Marriot Hotels Marketing Mix

Marketing mix in business entails putting the right product in the right place, at the right time and for the right price (Sanghvi, 2014). Competition has literary forced many companies to develop the marketing plans that have the detailed marketing mix to establish the target market of their busi...
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Purina Pet Food Brand and Its Sub-Brands Marketing Paper

This study offers a marketing insight on the most contemporary branding techniques used to promote target products. This research does the promotion of a subsidiary brand name, particularly Pet Food for Elders. The original brand name is Purina Pet Food. The target customers of the old and new produ...
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Research On Gucci Fashion Brand and Analyze Its Positioning Strategy In The Market

Analysis of the Macro and Micro Environment of the Brand

The Brand Name

The brand name of Gucci is associated with such characteristics as innovation, inspiration, and luxury (Escarcha 2014). The strength of the brand name enables the company to charge higher prices for its produ...
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Park Plaza Riverbank London Hotel Marketing PLan Example

The marketing plan is an essential program of every company in order to be successful in its industry. It can be defined as a document, which provides statement of elements, ensuring efficient marketing and advertising operations. This study examines a marketing strategy and presents a marketing pla...
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Lipton Marketing Strategies Analysis

Companies are changing ways in which they transact their business, shifting paradigms from traditional methods that involved targeting local markets to newer methods, which aim at reaching international markets. A well-known example of an internationally based company is Unilever Company which has s...
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YouTube Market Analysis Essay Example

YouTube is the largest music online source accessible to over 1 billion users worldwide. It was created in February 2005 by Chad Hurley, Steve Chen, and Jawed Karim. The holistic approach to the introduction of YouTube was to share videos with friends. However, with time, it involved sharing the ...

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Volvo Brandidng Strategy Analysis Essay

The Volvo Group Organization operates successfully in North America having 23% of sales are in the country. The capacity of the company is evident as it employs 16,000 people. The organization provides many activities such as truck operations, equipment construction, buses and automobiles product...

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SendOutCards Company Marketing Essay Sample

Living in the epoch of speed, exteriority and high technologies we still need to have time for feelings, warmth and wonders. I have the belief that words can touch the hearts, inspire people for good actions and donate a smile to a person even in the darkest moments. ...

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Apple Marketing Strategy Essay Sample

Keeping the bar great in its class and beyond, Apple is the portrait for the greatest branding leading technology that deliver a unique overall experience in the electronics consumers market. Apple Company moved from being number seventeen to number eight globally as a company that have shown gro...

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A Marketing Launch Plan for Videcom

Executive Summary

Videcom is a company that deals with the manufacturing and sale of video games.  It is located in York Ville city in the county of Kendall, Illinois, United states.  The company also manufactures and sells computers, fridges, televi...
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Improving Access Plus Brand

Branding aims at imposing a positive position in the consumer’s mind, a different position than that of the competitors (Ries & Trout, 1982). This essay posits different ways Access Plus Company can improve its brand. Access Plus should aim at appealing to the head of clients and not th...
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Target Market Paper

According to Allen (2007), the Oreo cookies' history originated back in 1912, when the New York candy factory released its first party. Since then, all Americans adore these tasty cookies. Oreo became their favorite and almost a symbol of the U.S. confectionery indust...

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Suspending Civil Liberties

Civil liberties are the fundamental rights and freedoms that give a person a specific right. Examples of these rights and freedom include; freedom from torture, right to security and liberty, right to a fair trial, right to privacy, freedom of expression, freedom of association and assembling, ri...

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Hospitality Marketing

The hospitality industry to a large extent relies on building of positive customer experiences. To attain this, it is very important to understand the significance of the times when a client comes into contact with the business and particularly the service personnel. These points of contacts are ...

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Marketing Plan Outline

I.   Executive Summary

The following plan is to be implemented within three years subject to annual review, at the end of which kosher Parisian Chocolates should be available in every accredited store within Jewish neighborhoods in all the major cities of America. This growth will be ...

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Spirit of the Times

A market segment is a group of a market made up of people or organizations with similar characteristics that make them have the same desire for some products or services. This could be based on the quality of those products or the price that the products have. The driving force may also be on the...

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Marketing vs E-Marketing Integration

The term Marketing does not have a specific definition to it and different individuals interpret it differently.  However, marketing can be defined as an activity or a management process identifying, anticipating as well as satisfying customer requirements in a profitable manner (Strauss & Fros...
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Case Study Baptist Hospital

Southern Baptist Hospital clearly did little research on the audience needs before developing its marketing strategy. In fact, it had not considered the possible impacts of the advertisements that were put to the public. Moreover, the hospital had no well-defined objectives of the market strategy...

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Environmental Scanning: Dell Company

Dell Computer Company is one of the largest computer manufactures in the world. The company has been growing tremendously since it was incorporated in 1984.

There rising trends in the purchase and use of personal computers worldwide more that it has happened ever before. The laptop market ...

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Marketing Plan

Research indicates that consumers are using herbal products because of their health benefit. Based on this fact, our firm has developed a new product—herbal tea suitable for the elderly. This marketing plan identifies our firms marketing objectives and how to meet them within our business envir...

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Models of International Marketing

A company may display varied attitudes, which could turn clear when planning for international marketing. Geocentric, ethnocentric and polycentric models are the three primary models which address the marketing mix .

The following write up is a discussion of the primary models of internati...

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The Market Failure

Nature of Failure

The market failure, which is going to be analyzed, is the failure of organizations to treat pollution. The emissions from power plants, the increase in the consumption of energy and general increase in population have resulted in a corresponding increase in pollution an...

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Marketing Mix for Escom

A market segment is a sub-set of a market that is made up of organizations or people with one or more features which cause them to demand the same products based on their quality. A true market segment should be unique in terms of needs, should be homogeneous within the market and responds simila...

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Sears and Wal-Mart

Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image?

One of the main reasons why Wal-Mart or even Sears cannot manage to effectively come up with a trendy counterculture image is that, for instance, Wal-Mart operation or strategy is of ensuring that they...

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Comparisons, Contrasts and Conclusion

Success is the ultimate goal for every government, business or company. This makes the process of recruiting employees be objective driven. Nothing makes the management happier than to know that it has a competitive human resource. This paper seeks to compare and contrast two of my former colleag...

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Ford Motor Company Marketing Essay Sample

The following essay covers the behind the curtain action that goes into the successful production and sale of a product in relation to Ford Motor Company. Ford Motors Company, one of the greatest automobile manufacturers in the world, has been in the business of manufacturing vehicles and motor p...

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How is the Industry Changing

1. What are the Key Success Factors (Ch. 3, Pgs. 87-89) for the industry?

The key success factors responsible for the success of bottled water industry include its convenience and availability in many places including small stores. Wherever you go you can always buy bottled water. It is ...

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The KFC Advertising Campaign Essay Example

Kentucky Fried Chicken, commonly known as KFC, is a big chin of fast food products in Louisville, Kentucky, US. Kentucky Fried Chicken was founded by Harland Sanders in the year 1952, who had retired from the military. The idea of coming up with KFC is dated as having been born in the year 1930...

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The Coca-Cola Company

The Coca-Cola Company was initially started in the USA but with time became a multinational beverage company. This Company is well-known for its famous product, the Coca-Cola soft drink which was invented in Columbus by John Stith Pemberton in 1886. The company was later integrated by Asa Candler...

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Financial Inclusion in Frontier Markets

Introduction

As much as Nigeria has a high poverty rate, it still has a higher GDP in comparison with other countries of Africa like Egypt, Libya, and South Africa.  Till now, Nigeria has been trailing behind Western economies. Today, almost fifty years after gaining independence, Niger...

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Essentials for Marketers and Marketing Communications

Current report aims to explore and summarize key success factors of Apple Inc. in becoming one of the most identifiable and recognizable brand worldwide.

The history of Apple began with creation of the first computer that had picture display and continued with introduction of the first com...

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Gender Discrimination in the Labor Market Essay

Gender Differentiation and Labor Market

There exists a substantial body of sociological and economic literature about the role of gender in the labor market and its undisputable impact on the career development and level of wages. On average, men are working more, hence, enjoy more paid ho...
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Market Program Strategies

Pricing strategy is one of the most difficult business decisions. Allen argues that “while there is no one single right way to determine your pricing strategy, fortunately there are some guidelines that will help you with your decision” (para. 1). There are numerous benefits to the company wh...

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The Development of the New Marketing

The development of technology facilitates the development of the new marketing instruments and channels of promotion and advertising. Companies worldwide are actively using online marketing tools to strengthen their brands and increase market share. E-commerce as well as Internet marketing helps ...

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The Apple Logo

The world market offers an enormous amount of goods to customers nowadays. One can easily find himself lost in the diversity of brands. Companies found a brilliant solution to avoid the confusion – logotypes. Logotype is an original inscription of either full or abbreviated name of a good or a ...

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Apple iPhone

Introduction

Steve Jobs and Steve Wozniak in 1977 incorporated Apple Computer Inc. with a net worth of US$250,000. Since then it has grown into modern Apple Inc. company with 50 000 employees globally and net worth of US$209,379 million in 2011. It has got the fifty sixth position in th...

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Project Scope

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Revamping/Renovation of building resolves the business problem that relates to the lack of proper rental houses and will increase the number of luxury apartments. It will help to improve investments in other areas and eventually will improve business in Philadelphia an...

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Everything about the Nano

Holden’s history goes back to 1856 with its involvement in saddlery business, in South Australia. The business shifted to the automobile sector in the 20th century and in 1931, Holden associated with GM while sustaining its strong Australian culture. Today, the company is one of se...

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Private Foreign Investment in India

Introduction

One of the most significant and dramatic global trends in the past two decades has been the expeditious sustained growth of international business. World markets in the true sense have become global for most products, services, and especially for all types of ...

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The Battle of Baseball Markets

Introduction. The goal of every team manager is to win trophies. For many years, the warm weather in America has made baseball a great sport for Americans to unwind, with fans filling the ballparks to cheer on their teams. It is a sport that relies on discipline from team members, use of physical...

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Marketing Research

In discussing the organizational buyers, it is important to point out that in this case the organizational buyer is Laipac Technology. The company buys all of the necessary components (mostly electronic and plastics) in order to manufacture its GPS tracking systems. This being said, it must be sa...

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Organ Transplantation Analysis Paper Sample

Introduction

The successful transplantation of an organ and tissue from one person to another is certainly one of the greatest achievements in modern medicine. However, the practicing of organ donation and transplantation has given rise to a series of serious emotional, psychological, lega...
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Judging Juveniles

A Juvenile may be referred to a young one who can’t be tried as an adult in the court of law. The age at which one is referred to an adult however differs with states but the maximum age mostly ranges form 15 to 18 years (Aaron, 2006). When a Juvenile is taken to the court with an offense, the ...

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Consumer Behavior

Definition of a new term to a reader is important part of communication. Some fields of profession use same words but differ in meaning depending on the circumstance in which a term is used. It is therefore essential that a new term be introduced to a person who is inexperienced in a given field ...

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Personal Statement

I have always believed that with a clear vision and sound state of mind everything is possible if only resilience is applied. Having been born in Thailand 19 years ago, I had the privilege of studying in Singapore when I was in eighth grade which gave me the experience of learning in diverse envi...

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How to Improve Teamwork

Situation Analysis

Companies become more effective, efficient and productive when it runs like a well-oiled machine, meaning that its parts are running smoothly in a persistently well-coordinated manner. Since workers are the force behind a company’s productiveness, they are the ‘par...

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