Strategic planning at Canon with a cooperative corporate style (part 3)

Precision mechanics

Fine Optics

Micro-electronics

Basic camera

Compact fashion camera

Electronic camera

EOS autofocus camera

Video still camera

Laser beam printer

Color video printer

Bubble jet printer

Basic fax

Laser fax

Calculator

Plain paper copier

Battery PPC

Color copier

Laser copier

Color laser copier

NAVI

Still video system

Laser imager

Cell analyzer

Mask aligners

Stepper aligners

Excimer laser aligners

Source: Mintzberg, H. (2005), Strategy Safari. New York: The Free Press.

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